Why a Chef turned Cinematographer
While hosting various culinary shows, my strong interest in videography emerged. Cameras, lenses, sound, lighting, screens, and the wonders of post-production introduced me to a whole new world I wanted to explore.
I began learning the art of cinematography with the camera at my disposal – my smartphone. Equipped with an additional microphone and mobile stabilizer, I recorded my first culinary videos, editing them right on the spot. I soon realized that my approach to capturing food was unique, and this didn't go unnoticed by the companies following me on social media. I started receiving commercial requests for video and photo recipes.
I yearned to create richer, more colorful imagery and depict the natural cooking process. This led me to invest in a professional camera and advance my skills. Through paid and free courses, books, and guides on equipment setup, directing, pre- and post-production, I explored new creative horizons, expanding my gear collection along the way.
During this journey, I produced a dozen event reports, contributed as a backstage operator to sports documentaries, filmed numerous coffee drink masterclasses, and created various family travel videos. Ninety nine percent of the content on this site is my work.
Through the camera lens, I learned to capture the stories around us and retell them through memorable videos. Everyone who enters my viewfinder becomes the main character of a show.
This realization inspired me to document people's stories, events, and projects, actively participating as their storyteller, and later vividly presenting these moments on the timeline – just as if I were plating a dish.